MINNEAPOLIS–(BUSINESS WIRE)–BlueHornet Networks, Inc., a leading provider of permission-based email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), announced it has signed agreements with several new clients, including Perry Ellis International, Phoenix Footwear Group, Inc., No Fear, Red Stamp Cards, LLC and Memeo, Inc. Using BlueHornetâs flagship email marketing application, eMarketing Suite, these companies are finding new, more personal ways to stay actively involved with their customers as their customersâ needs and purchase preferences change over time.
BlueHornetâs email segmentation capabilities continue to attract online retailers who rely on targeted, relevant messaging to drive greater sales. âThe segmentation tools in BlueHornetâs eMarketing Suite enable us to send targeted emails geared to the customer lifecycle,â said Eric King, director of e-commerce for Phoenix Footwear, a multi-brand footwear and accessories company. âBlueHornetâs automated segmentation and Smart List⢠capabilities allow us to reach customers on a more personal level and keep our brand top-of-mind when theyâre ready to purchase. In addition, BlueHornetâs new advanced reporting functionality helps us analyze customer data and adjust our tactics to target customers with the greatest lifetime value.â
âIn tough economic times, retail marketers are challenged to do more with less,â said Tim Marusich, BlueHornetâs vice president and general manager. âMost marketers recognize that it is more cost effective to generate incremental revenue from existing customers rather than acquire new customers. They also understand that the best way to reach existing customers is to generate personalized, relevant email messages, which can be a difficult task without the proper tools and strategy. BlueHornetâs eMarketing Suite is designed to make the marketersâ job easier and ultimately help them increase revenue and retention by ensuring that their email messages automatically evolve along with changes in customer preferences.â
About BlueHornet Networks, Inc.
BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission-based email marketing solutions. BlueHornet conducts email campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its email marketing solution. For more information, visit www.BlueHornet.com.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The companyâs comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River and BlueHornet are trademarks or registered trademark of Digital River, Inc. or its affiliates. All other company and product names are trademarks, registrations or copyrights of their respective owners.
