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Focus on software sales channel integration, optimization and expansion into emerging markets

AMSTELVEEN, The Netherlands–(BUSINESS WIRE)–Avangate, full service provider of electronic software distribution and reseller management solutions for software vendors, sets strategy for 2010 with focus on sales channel integration: direct online, affiliates and reseller partner network.

“Our approach regarding sales channel integration will enable software vendors to leverage each available channel while reducing overall management costs.”

Furthermore, Avangate will bring in even more services and tools in the areas of localized search engine marketing, web usability, shopping cart optimization, web analytics & multivariate testing, social media and email marketing to proactively help clients maximize revenues through optimization of software sales related processes and marketing campaigns.

“Avangate has seen significant growth in 2009 despite the economic crisis and we have great confidence in our 2010 evolution”, mentioned Carmen Sebe, CEO at Avangate. “Our approach regarding sales channel integration will enable software vendors to leverage each available channel while reducing overall management costs.”

Sebe added, “Continuing on the successful cooperation with Intel for the Intel® Business Exchange Store in Europe and with partners such as TrialPay, Uniloc or Alipay -, Avangate will establish additional strategic integrations with key players in the industry. The aim is to enhance exposure and sales opportunities as well as to increase return and reduce effort for our clients’ sales and marketing departments.”

Avangate will keep on expanding its offering to cater for key global regions such as the BRIC countries. This is in line with the current strategy to support software vendors’ expansion plans and to assist them implement more effectively their eCommerce and channel distribution strategies on targeted local markets.

About Avangate
Avangate provides electronic software distribution and reseller management solutions assisting software vendors worldwide sell and promote their software online as well as through channel and distribution networks.
Tailored for software sales, the company’s offer includes a full-featured, secure eCommerce platform, results-driven web marketing services, an affiliate network and the ARMS reseller management system. Avangate’s expertise in the software business can help vendors increase their visibility on the Internet, maximize access to additional selling channels and generate software sales online and offline.
More information can be found on the corporate website, at www.avangate.com, and on the company’s blog, at http://blog.avangate.com/

If you’re like most Americans, April 15 is not your favorite day of the year. The day the tax forms are due. With all of the economic upheaval, filing this year may be trickier than others, which weren’t all that easy in the first place. If you are a first –time buyer refinanced your home or had your mortgage modified, though, the extra complexity could work in your favor.

Ryan Boyajian is President of We Save Homes, Inc., a software company whose eTurboMod package makes applying for a loan modification as easy as filing your taxes with any of the programs that have become so popular lately. He offers some advice for homeowners who want to take advantage of the many changes to the tax code that were recently passed.

“First off,” he says. “get an expert opinion if you are unclear about whether you can take certain deductions or claim various credits. That doesn’t mean you need a lawyer or accountant. The IRS will let you know your status. The key is to call them now because it April, you’ll probably get a busy signal.

“Second, to get most of these deductions and credits, you’ll have to itemize your deductions by filling in Schedule A. That’s extra paperwork, but we’re talking about saving thousands of dollars. And there are plenty of other deductions that you can claim beside mortgage-related items that make this worthwhile.

“Third, pay special attention to recent innovations. For example as of 2007, cancelled or forgiven mortgage debt doesn’t count as income that you have to report. So, it you had more mortgage modified in 2009, the amount forgiven won’t count against you. Your lender will have to send you a 1099-C form. If you don’t get one soon, call and ask for it. In most cases, this applies to refinancing situations. And if you paid points for a refi, that’s deductible as well.

“Fourth, remember that your state may have different rules than the federal government. Check with your local tax authority to see if there is a special part of your local tax code that can save you even more.”