Online Campaign Created by The Visionaire Group Helps Drive Record Opening Weekend Ticket Sales
SAN JOSE, Calif.–(BUSINESS WIRE)–Adobe Systems Incorporated (Nasdaq:ADBE) today announced that the online campaign for Universal Pictures’ Fast & Furious, created with Adobe® Creative Suite® 4 software, helped drive ticket sales. According to Universal Pictures, record breaking traffic on the Fast & Furious Web site contributed to the movie reaching the top position at the box office in its opening weekend at $70.9 million. Fans who bought tickets online from the movie’s Web site received a free song download from iTunes.
Universal Pictures hired The Visionaire Group to design and execute the powerful campaign that gives fans an emotional connection to the movie, promotes ticket sales, and enables fans to purchase limited edition DVDs. Using Adobe Creative Suite 4 Web Premium software and the Adobe Flash® Platform, The Visionaire Group created the online campaign in half the expected development time.
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