Digital River and PLAYXPERT Sign Joint Marketing Agreement

Combined solution delivers a branded online experience that integrates e-commerce and community for publishers, resellers and studios of PC-based games
Game Developers Conference

MINNEAPOLIS–(BUSINESS WIRE)–Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, has signed a joint marketing agreement with PLAYXPERT, a provider of next-generation, in-game community management tools for PC gamers. By working with PLAYXPERT, Digital River will offer game publishers, resellers and studios a way to engage players of PC-based games in a branded in-game experience that integrates e-commerce with their online communities.
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Southwest Airlines Rapid Rewards

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Multimedia Authoring and Game Development Platform Supports New Audio, Video and 3D Capabilities
Game Developers Conference

SAN FRANCISCO–(BUSINESS WIRE)–At the Game Developer Conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced a new version of Adobe® Director® software offering game developers, multimedia authors, and e-learning professionals a host of new features for creating immersive gaming and multimedia applications. With support for a new audio engine, high-definition (HD) video and advanced 3-D features, Adobe Director 11.5 provides a rich and flexible platform to create applications for both online and desktop worlds.
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FTC Staff Revises Online Behavioral Advertising Principles

Federal Trade Commission staff today issued a report describing its ongoing examination of online behavioral advertising and setting forth revisions to proposed principles to govern self-regulatory efforts in this area. The key issue concerns how online advertisers can best protect consumers’ privacy while collecting information about their online activities.

Over the last decade, the FTC has periodically examined the consumer privacy issues raised by online behavioral advertising – which is the practice of tracking an individual’s online activities in order to deliver advertising tailored to his or her interests. The FTC examined this practice most recently at its November 2007 “Behavioral Advertising” Town Hall. The following month, in response to public discussion about the need to address privacy concerns in this area, FTC staff issued a set of proposed principles to encourage and guide industry self-regulation for public comment. Today’s report, titled “Self-Regulatory Principles for Online Behavioral Advertising,” summarizes and responds to the main issues raised by more than 60 comments received. It also sets forth revised principles.
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