Helps Online Merchants Manage and Automate Online Reseller and Distributor Programs, Simplifies management of global channel marketing and sales efforts
MINNEAPOLIS–Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced it has developed and launched a new channel solution, called the Digital RiverÂź Channel Partner Network. The solution offers online merchants a comprehensive toolset to automate and simplify the everyday tasks related to managing their reseller and distributor relationships, including tracking and reporting sales and commissions, and running specialized marketing programs. The Channel Partner Network is designed to help online merchants drive traffic, increase sales, expand into new markets and reduce time- and resource-intensive manual program management.
“For many online merchants today, third-party channels continue to hold untapped opportunities that havenât been explored either because of channel conflict or limited resources,” said Joel Ronning, Digital Riverâs CEO. “Our new Channel Partner Network is designed to help online merchants strike a balance between building long-term channel partner and end-customer satisfaction, while simplifying the many daily duties related to running their reseller and distributor businesses. This is yet another solution we can deploy to help online merchants drive cost efficiencies and accelerate global growth across their business-to-business channels.”
The Digital River Channel Partner Network includes a centralized toolset that online merchants can use to:
* Enhance partnerships with accurate sales and commission tracking and reporting tools;
* Segment partners, commissions and marketing promotions based on unique criteria, geographies or goals;
* Set-up and automatically pay commissions at the partner, partner segment or product level;
* Easily create and manage both traditional and tiered partnerships;
* Automate the management of global channel marketing programs; and
* Eliminate manual processes to save time and generate efficiencies.
“The Digital River Channel Partner Network is one of our newest business-to-business solutions that weâre offering to help clients expand, manage and grow their online businesses on a global basis,â continued Ronning. âThis solution, along with subscription, renewal and volume license programs, is part of our broader strategy to help our clients monetize their product lines online in new ways.”
About Digital River, Inc.: Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The companyâs comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S. as well as Brazil, China, England, Germany, Ireland, Japan, Luxembourg and Taiwan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
