Uniloc Previews SoftAnchor Insight for Software Publisher Business Intelligence

Increased Publisher Profitability Supported Through
Unprecedented Software Usage and License Activation Metrics


Irvine, Calif. – July 17, 2008 –Uniloc USA Inc., the leader in device-based authentication, today announced SoftAnchor™ Insight, the industry’s most powerful and accurate product usage and license reporting and analysis solution. SoftAnchor Insight provides actionable intelligence, driving greater publisher profitability by delivering aggregate metrics about actual software activation and usage. Uniloc is showcasing SoftAnchor Insight for the first time at the Software Industry Conference in Boston, July 17-19.

SoftAnchor Insight provides up-to-date statistics about actual license and software feature usage which delivers the most accurate results in the industry so that development, sales and licensing decisions can be made on facts and not assumptions. As part of offering insight and analysis for any software solution from consumer to the enterprise, SoftAnchor Insight gathers data anonymously about feature usage and hardware statistics. This provides unique and important facts about which features are used the most, which are used the least, which hardware platforms are most common, and which enhance the user experience while protecting the integrity of the software.


Key capabilities of SoftAnchor Insight include:
— Industry’s first reporting of real piracy and casual copying activity
— Comprehensive license reporting including activation, compliance, subscriptions and trial status to understand your business and drive conversion
— Robust feature usage data to drive segmentation, packaging and pricing decisions
— Aggregate hardware statistics including installed component, configuration and hardware classes drive system requirements for future releases

“SoftAnchor Insight, as part of the SoftAnchor™ license management platform, provides us with unprecedented insight into how our software is being activated, deployed and utilized, which will allow us to accurately customize product design based on the aggregate of feedback from the system,” said Shawn Shellenbarger, President and CEO, Maximum Software, makers of the popular PC Bug Doctor utility. “Initial findings have been impressive and promises to back our development team with real insight from the field.”

“SoftAnchor Insight turns license management into a winning proposition for the forward-looking software publisher,” said John Sherrod, Chief Marketing Officer for Uniloc. “As the most powerful business intelligence solution of its kind, it is the first to deliver execution-level detail for business-critical decision making.”

About the Software Industry Conference
The Software Industry Conference is a three day event, July 17-19, 2008, that culminates with the Shareware Industry Awards ceremony. The conference includes informative, educational breakout sessions covering a wide variety of topics, exhibits and networking events for exhibitors, sponsors and attendees. Visit the show Website at http://www.sic.org/.

About Uniloc
Uniloc USA is the technology leader in electronic Physical Device Recognition (PDR) for premier software usage auditing and insight. The core technology platform driving Uniloc innovation is Physical Device Recognition, the company’s patented method of uniquely identifying a user device, such as a PC or PDA, by the naturally occurring, inherent physical imperfections of that device, and then incorporating that physical device fingerprint into licenses or access credentials. Uniloc’s technologies can identify devices with more comparable accuracy than human DNA. Uniloc is the inventor and holder of the seminal physical device locking patent (U.S. 5,490,216) and has 9 related patents pending. Uniloc has applied its expertise in Physical Device Recognition to several vertical markets, including software publishing, network authentication, transportation, social networking and DVD retailing. For more detailed information, please visit www.uniloc.com.